Trading in the GSM voucher business is not really a new concept. The market is almost as old as the GSM Industry in Nigeria itself. This industry which first started in 2001 with Econet now Airtel as the first operator, saw others like MTN, ETISALAT, GLO, Visafone etc coming in and with a potential to even grow much more.
The truth is you can start the recharge vouchers printing business from any level, either large or small scale and, even from your home. This market is still growing and will grow to become part of existence, that means it will always accommodate you. The reason is because mobile communication business and its subordinate element such as sale of recharge card and vouchers which we are here to discuss has come to stay with the capacity to generate in millions of Nigerians who will avail themselves of the opportunity of offers.
With over 100 million subscribers you can never go wrong. A recent market survey showed that besides sachet water (pure water) recharge cards and vouchers are the fastest selling products in this country accounting for over 10 million customers’ patronage per day. What a goldmine you can share from.
Imagine how profitable it will be for someone to embrace a business like this. Telecommunication Companies are declaring profits and turnovers running into Billions of Naira. How amazing?
Before I talk about the printing process, let me start with how you can market the recharge cards and vouchers, because you should be able to market what you want to produce. In any business the marketing is key and there are specific fundamentals in marketing any particular product and it is those fundamentals I will be talking about.
WHO ARE YOUR CUSTOMERS?
You need to define your customers and know who they are.
Your customers are those people in your locality that engage in interpersonal communication through GSM and those carrying on GSM related businesses.
In this category are the GSM call centers, the road-side recharge card vendors and individuals. You can decide to sell to any of these customers who are retailers leaving a certain reasonable profit margin for them as well while you discharge your products as fast as possible to replenish your stock on time. Conversely, you may also sell directly to final consumers so as to double your gains – you will be making both profits of a sub-dealer and a retailer. The only disadvantage of limiting yourself to sell directly to the final consumers is that your stock may not move fast even though the profit is doubled.
HOW DO I SELL MY PRODUCTS?
It may bother you as an entrepreneur how to sell your products and make good profits. Do not have the fear that you are new in the business and may be denied good patronage. All you need do is to make a thorough market survey of your locality. Make a list of the sub-dealers that sell at cheapest rate to the GSM call centers around you. Then, try to reasonably cut your price and wait for the result. You will discover that people will tend to walk a few kilometers from their vicinity to patronize you in another locality simply because of a reduction in price which is not even more than 10 kobo. For example, if the cheapest MTN N100 in your area goes for N96, you may sell for N95.90 and beat the other dealers (your competitors). Always remember however that no matter the number of your competitor you still will have your fair share of the market. This is a principle that is driven by creativity and good market strategy. Your customers will come to you.
In addition to this you may accept the family sales technique. This involves every member of the same household having some vouchers with them at any given time and is ready to make sales at the slightest possible chance to do so. This method has been tested and the results very positive. Selling at both wholesale and retail price can bring in extra earnings and increase profit margin.
A third method is to let others do the sales method. In this method you involve people who may not be ordinarily interested in this business by offering vouchers to them on credits and with profits. For instance Mrs. A may not be into the sale of recharge vouchers, may be a cybercafe owner or business center agent. You approach Mrs. A and offer her some cards say 10 of each units of MTN 100, Airtel 100 and Glo 100 at a rate that will leave a margin for her and after selling she returns the money to you and collects her profit. As time goes on, she will begin to develop interest and become your customer on the long run. I must warn, the person must be trustworthy.
You can sit down and study your environment properly; you will discover other techniques that will work for you; that is peculiar to your environment. Always bear in mind that no matter the number of your competitors, you still will have your fair share of the market. Because the GSM recharge card market is always there. The margin might not be high, but this a business that can put you on the right financial track.
WHAT MARKETING SKILLS WORK?
Want to share a few tips with you that will guarantee you at least #200,000 a month.
Do you know that all the phone boot operators buy vouchers from accredited printers?
Design a small form to design names, phone numbers, address e.t.c go out in every street, meters away from your residence depending on how far you can.
Explain to any operator you meet that you want to do business with them.
Also give them any benefit you think of.
Give the form to the person to fill and find out how much voucher can the person buy in a day or week.
As you take your leave, make sure you leave your contact with the person.
Go round.
There are many of them around, be friendly with them and even offer to give them credit facility.
Don't be afraid, business is all about risk taking.
...Once you have collected as many contacts lets say at least 50 boot operators or even those who sell at home or at their shops. Build a database of the contact on anything, computer, notebook e.t.c.
....Obtain bulk SMS credits from any reseller( contact us for cheapest bulk sms credit or to be a reseller; see contact info below) to enable you send cheap and customised SMS.
With this you can start building relationship with them.
This is where your leadership skill comes into play.
Let me share a secret with you!
In this part of the world where people have lost the sense of the community, individual relationship has become paramount.
So people appreciate personal relationship. Always text greetings and other things you think can speak to their emotions to them. Always send information about stock of vouchers.
If you have 50 people who can sell at least 50 vouchers of 100 each a day, i.e.50*50=#2500
2500*100=250,000
you can calculate the profit yourself. That is just one day from fifty people. What about 100, 200, or 300 people. Don't say it is not possible it is. Calculate it in a month.
....Another thing you should do is this; do you know that people that buy recharge card traveled miles, or even ride on okada to buy from dealer?
If only someone could bring it down to them when they need it? This is their wish.
People like ease and convenience thing. Rather than wait for them to come to you just start taking the vouchers to them. Encourage them to always pre-inform you when they are running out of stock. They will enjoy it.
....Try to give some credit facilities. Have you ever bought vouchers on wholesale? Those sellers don't give a dame.
In fact they put strong gate or bar in front of you because you could also be an armed robber. They don't have relationship with customers “JUST PAY AND COLLECT YOUR CARDS" that is their philosophy
How To Start This Business.
There are several recharge card printing organizations which you can become sub-dealers to.
We offer everyone the opportunity to become a sub-dealer with us just at the cost of N3,000. With only N3000, you will get the universal recharge card printing software, training software with pictures for easy personal learning and we also offer visual training to you on how to print the cards and maximise profit.
Distance is not a barrier as we can get the materials across to you electronically.
Our pins pricing: Mtn N100 at N90
Other networks N100 at N88.
The price decreases as the unit of your purchase increases.
Requirements:
1. Email address.
2. Printer( can make use of cyber café).
3. Computer(can make use of cyber café).
4. Flash drive(if you don't have printer of your own).
To start, contact
+2348063396416
+2348090830951
onyesyn@gmail.com
onyesyn@hotmail.com
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