Monday 7 March 2016

How To Sack An Employee Lawfully

Almost all businesses deal with the exit of an employee at some stage, whether it's through resignation, redundancy or dismissal. Though the loss of skills and experience associated with that employee can weaken a business, it also provides an opportunity to refresh internal culture and add different skills to the workforce.

One of the biggest employment law myths that exist among SMEs (small and medium-sized enterprises) relates to firing staff. Many business owners believe it is almost impossible to sack a member of staff, or that they have to follow a particular process and, as long as they do so, the business is safe from claims.

The truth is quite different and, although the law is complicated, it should not be difficult to get the basics right.

To dismiss fairly you need a combination of one of the five potentially fair statutory reasons, plus a procedure that is fair and reasonable.

The five potentially fair reasons to dismiss an employee are: conduct or behaviour, capability (including the inability to perform competently), redundancy, breach of a statutory restriction (such as employing someone illegally) or some other substantial reason (such as a restructure that is not a redundancy).

If the business does not have one of these reasons, then the dismissal will be unfair, even if a fair procedure is adopted. Once a business has established one of these reasons it must act reasonably, and be seen to do so, before dismissing.

This means that it has to do such things as investigate properly, consider alternative penalties, act consistently (by reference to how it has dealt with similar incidents) and generally act reasonably and fairly. This is where a procedure comes in.

Generally, a business will be expected to investigate before holding a disciplinary hearing. This will usually involve giving the employee any evidence gathered and time to prepare for the hearing.

At the hearing, the employee should be given the opportunity to put their side of the story and to challenge the evidence. Employees should also be allowed to be accompanied by a colleague or trade-union representative, who can ask questions but cannot answer them on their behalf.

Any penalty should reflect the seriousness of the act. Employees must not be sacked for a first offence unless their behaviour is so serious that it amounts to gross misconduct, which can include things like fighting, stealing, swearing at customers, etc, as well as behaviour that could damage the reputation of the business.

If the issue relates to an employee’s performance, they should be given time to improve and warned before being dismissed. They must be given an opportunity to appeal against dismissal too, and most employers also allow staff to appeal against written and final warnings.

The fear of dismissing a staff is often associated with worries about being hauled before an Employment Tribunal and accused of unfair dismissal. These are often unfounded. For a start, employees with less than two years’ service do not have unfair dismissal rights, apart from exceptions generally around equality and discrimination.

If businesses have a fair reason, reach a reasonable decision and follow a fair procedure, they can confidently dismiss.

The way to avoid employment claims is to act fairly and reasonably at all times, not just slavishly follow a procedure.

If you have a problem with an employee, you have not one but two choices: try to coach them and work with them to improve their performance, or fire them. Firing an employee can be costly and cause your employee a great deal of emotional and financial difficulties—especially in the modern economy. Done in the wrong way, firing someone can also open you or your organization up to liability and lawsuits. Unfortunately, however, there are situations where terminating an employee is your only option. This article will show you how to fire somebody gracefully and safely.

Before the Termination;

Set Expectations. Discuss with your employees any behavior that could be grounds for immediate termination. Don't wait until behavior is already occurring. Be sure that all employees understand the rules and productivity expectations in advance. These might include such things as failing to disclose arrest records, lying about past employment, failing a drug test, insubordination, excessive absence—and what constitutes “excessive”—and other issues that affect job performance.

Regular performance appraisals. Evaluate employee work at least once a year and document deficiencies in performance versus your expectations or the actual job requirements. When an employee comes up short, discuss ways to improve and give the employee clear steps and goals to help them improve.

Be sure of your standing. Unless you are the company owner, know your employer's rules about firing someone. There may be specific steps you are required to take to fire someone -- even if the employee is not doing their job. Never undermine your employer and risk your own position by taking such actions without informing your own supervisor.

Act quickly when problems are noticed. Be sure to communicate performance problems as soon as you are aware of them, and coach your employee on how to improve. Sit down with your employee and discuss with them the problem. Ask them what they think is causing their performance to be substandard, and and offer suggestions for their improvement. Keep a written record of these conversations. Either have them sign a form that covers what was discussed, or send them a formal email, or both. If sending an email, ask your employee to reply to it when they’ve read it, both to acknowledge receipt and to give them an opportunity to respond in writing.

Consider personal factors. While companies have to keep an eye on their productivity, workplace environment and bottom line, it's wise to ask about and consider any extraneous circumstances in your employee's life that may temporarily be effecting their performance. Health problems, death in the family, divorce or other relationship trauma, moving stress, and financial troubles are all part of life and can understandably cause otherwise valuable employees to lose focus. However these drops in productivity can be temporary, and firing someone in the midst of outside difficulties can be cruel and potentially bring bad publicity to your organization. If possible, consider giving the employee some consideration and an opportunity to resolve their difficulties so their performance can improve.

Focus on the problem. When you counsel an employee, focus on the facts, without editorial comment. "You have failed to meet deadlines on 11 out of the past 16 assignments" is appropriate. "You're slacking off" is not appropriate.

Keep records. Should the need arise, you want to have a paper trail that shows you were neither capricious nor arbitrary in your decision to fire. Retain a record of all disciplinary actions. Have the employee sign some sort of document outlining the conversation to cover yourself and the company. It should specifically state that the employee is not admitting fault, but has been told that job performance is not satisfactory. Outline specific improvements or changes required in order for them to keep their job, and give them clear deadlines when these improvements or changes must be seen.Set milestones. Don’t expect all problems to be solved immediately. By giving a timeline and some key goals attached to deadlines will help highlight any improvement (or lack thereof).

Be clear with an employee when the next stage is termination. If the employee continues to underperform, be sure they understand that improvements must match benchmarks or the employee will be fired.

Warnings:
Keep in mind that dismissing an employee is not necessarily a bad thing for the employee, in the long run. It's distressing, of course, and it can create temporary hardships. On the other hand, if the person isn't suited for the job, it's better to free them to do a job that they can do well. Sometimes dragging along in a job that's a bad fit is more stress to that person than you can realize.

Document the course of events to prove you had at least one conversation with this person and have given them at least one opportunity to correct the problem before firing. This is the absolute minimum you are required to do, but most employers go by a "three strikes" rule unless the offense is serious in nature.

Be clear about all duties and responsibilities when an employee is hired. Provide a complete job description that employee signs off on to show they understood the work they are taking on.

The human resources department (if your company has one) is always a good resource. You may even want (or need) to have an HR staff member in the room during the termination.

Ask yourself whether the problem lies entirely with the employee, or whether your management skills—or other workplace factors—have something to do with your employee’s poor performance.

How you handle this termination will define how other employees think of you and their job. If you are unfair or arbitrary, they will think they could be next. If you call security and make the discharged employee surrender keys and march out immediately (if there is no legitimate threat to the business) they will think you're a jerk. Remember other employees may have been friendly with this person.

If you sense there might be trouble, fire an employee with another manager present in a closed environment (an office, or conference room). Doing so will provide you a witness should things go south.

Be careful how you rationalize a dismissal, verbally or in writing. You can easily put yourself and your company in an untenable position by saying the wrong thing.

Expect that the employee you fired may seek revenge on you after the termination. If it is violence or anything resulting in life or death contact the authorities when it happens.

If you do not have adequate documentation such as employee signatures on job descriptions, performance appraisals, etc., your organization may lose any lawsuit filed by disgruntled employees. If you have a troublesome employee that you need to get rid of, begin to document misbehaviors in writing. Put incident reports in their file, do write-ups when violations occur, and have witnesses logged for major incidents. Don't assume that you'll be believed, so be prepared to provide hard evidence.

Some states have "at will" employment laws. In those states, the employer can essentially fire an employee without reason, and on the flip side, employees can quit without notice. In those states, you'll want to be aware of that legal loophole. Also note that even if you can dismiss an employee for no reason that does not mean ‘‘any’’ reason." For instance, most states do not allow even "at will" dismissal if it can be construed as discrimination against a protected class.

You should consult a lawyer or understand employment law in your state to be sure you're complying and treating the employee fairly.

Don't yell or shout at the employee. Other employees may hear you and they could call security or the police on you. Remember that such walls nor doors are not soundproof.

Firing someone can, depending on your state's laws and the situation, leave you or your company open or extremely vulnerable to a potential lawsuit, from a wrongful discharge claim to a discrimination suit.


Thursday 4 February 2016

BUSINESSESS YOU CAN START WITH LESS THAN A HUNDRED THOUSAND NAIRA IN NIGERIA

CONSULTATION

This is the foremost of the small businesses one could ever think of; one can basically consult on almost anything and everything. Just think of any special skill in your possession and promptly, you can make a reasonable income from it. For instance; marriage counseling, business consult, legal consult, property consultancy, educational consulting, media consultant, etc. One do not have to possess any capital to start consulting, just some contacts on your phone, email addresses and referrals from family and friends, you are good to go.

RESTAURANT

No matter how poor people may be, food still remains the number one basic necessities of life before clothing and shelter. If you can do it right, it’s one of the surest way to crossing the poverty line. Accessibility is everything as well. The more accessible you can make your restaurant, both in terms of location and in a broader sense, the greater your chances of success. Look at the most successful restaurants: They’re the most accessible in terms of location, brand, and price point. Fast casual restaurants are booming because they’re incredibly accessible on all levels.

FASHION AND TAILORING

From time immemorial fashion business has been dynamic and ever present. From Paris to New-York, Milan to Lagos, Beijing to Johannesburg, fashion statements defies national/ethnic boundaries. Different occasions demand special outfits, one can easily take advantage of the trend in fashion consciousness of the people to earn a decent living. You can start with as little as N30K-N100K.
If you really know your stuff, then you can make extra cash by teaching others who are willing to learn how to sew.
You can either organize sewing courses that run at specific times or teach people on a one-on-one basis. Whichever option you choose, you are sure to make money, since many people are interested in mastering the art of sewing.

POULTRY FARMING

This business is making average Nigerians rich. It is so lucrative that even outsiders are coming in to invest in poultry farming the business in Nigeria. And why not, In a country of more than 150 million people, what would you expect? If you start with 1,000 birds and manage your poultry farm properly, when the turnover on investment begins to come, you will be making up to N30 million annually.

IMPORT USED ITEMS
Tokunbo market in Nigeria is very big and many people prefer to buy used items that are high quality than buy fakes.The cost of buying and importing used cloths is low compared to the prices in the market here in Nigeria, guarantying good turn over on investment.

SALES OF FURNITURE
Buying and selling of Locally make furniture is a goldmine. You don’t need to be a carpenter to do this, just arrange for regular supply from reliable Carpenters while you display and sale in your showroom. It is a very big business in Nigeria as only few can afford the imported designers.

SNAIL REARING

Snail farming is one of the choice Animal farming for many reasons. It is a low capital investment with high yield and the market is big. There are few people currently doing this – and most of them are doing it in a very low scale. If someone invest heavily in Snail farming, he is sure to make good money in Millions within a year.

MAKING FRUIT JUICE
Nigerians drink fruit juice more than any other people. That’s why companies like LaCarsera andChivita who came into the country as nobody are today making billions of naira annually. This business in capital intensive but if you can afford it, it’s well worth it.

OIL AND GAS BUSINESS
We are blessed and cursed with huge deposit of oil in our land which presents some of the finest business opportunity for Nigerians and Foreigners over the years. Owning a Petrol Filling Station, Supplying of Diesel, and Distribution of Kerosene are some the areas you can invest easily and make good money for yourself.

RENTAL BUSINESS

This has mushroomed into an attractive new business opportunity. People like to borrow, do-it-yourself rent professional equipment. Many people are doing well these days by acting as rental agents for all manner of things - power tools, trucks, cars, electric generators, etc. Just look around your environment and conduct a research on items that could be of rental value to your community. For example, if you live in an area where property development is just springing up, you can decide to venture into giving out building tools such as, wheel-barrow, head-pan, shovel, trowels, drums, ladders, scaffolding, sledge hammers, pick-up trucks, etc.

LAUNDRY

Everyone has dirty clothes for laundry and ironing, but many working class and career individuals do not have the time to tend to their laundry themselves because of the busy schedule of work or business, this is where you would come in and make money by doing a professional laundry service, especially in areas where power supply is erratic. If your compound is spacious enough to accommodate wash-men and pressers who will do justice to the clothes, hire them and start making money, This business could just be for you if you have a knack for cleanliness and corporate cleaning services. With a capital between N20K – N100K this business could turn you to a millionaire over a period of time.

HOUSE CLEANING SERVICE
Many home-owners and apartment dwellers will welcome help at "house cleaning" . Charge a flat fee for the amount of work that must be done. Make arrangements with firms that provide labour for cleaning up office environment , cleaning carpets, dusting the furnitures, polishing, etc. and collect a commission from them. Tell your friends and family who are moving to a new house or changing offices, with the help of fliers or handbills you could reach out to a large audience.

DAY CARE

If you are the type that naturally loves kids around, this is an opportunity for you to tap into. Perhaps you have children of your own and the idea of taking care of a few more for part of the day appeals to you. Child-care needs continue to soar in this part of the world as the task of professional career seems to be more demanding. Many people prefer the option of their child being cared for in a home environment while they are at work, opposed to a more institutional-like setting. These things mean that a home based childcare business can get off and running immediately. If you are living in at least a 3bedroom apartment and there is an extra room unoccupied, please don’t let rat and cockroach take advantage of the extra rooms in your house, talk to friends in the neighborhood who might need such services, with a simple handbills and short message advert it will surely pay to have kids around.

PHOTOGRAPHY

This is a good idea for anyone with an interest in photography, or someone who knows someone interested in photography. Quite simply, campus/school photographers are still very popular till date. As a part time business, you can offer to do it cheaper than the regular Professional photographers reason being that many students will want to keep memories of their campus activities. Contact schools, both private and Government owned in your area of proximity and put your proposition to the Directorate of Student Affairs. Once you registered with the School management with an intent to operate in the school, you will be required to pay some fees and complete an application form as an operator of such business in the school premises. Usually students enjoy as much as 50% discount as against what is obtainable outside campus. Through repeated sales and turnover, you can graduate to real professional photographer whereby you apply for bigger jobs outside. You can equally apply to private Crèche, Nursery, Primary and Secondary schools for an arrangement to be their school photographer once there is need for such. Luckily, if you have the knack for photography, this is a sure bet business, even without capital to invest in professional cameras you can rent or borrow.

HAIRSTYLIST

Hairstyling is a popular business that can be quite lucrative. Generally, with the trend in fashion statements nowadays, hairstylists are usually busy. If you already have your apprenticeship training and experience, and loads of friends especially ladies under your belt, you probably have prospects that will follow you right home without any hesitation. You can have a unisex salon under one roof, get some boys and girls from cotonou, they are very good in weaving and braids, place them on salary or commission and your life will not remain the same.

WEBSITE DEVELOPMENT
Experience, training or licensing may be needed. Many courses exist (many of which, logically, are offered online) where you can learn the language of website creation and can learn about the details, like how to set up shopping cart systems, security concerns, etc. But lately we have seen ready tools on some hosting site like Godaddy, Bluehost, Wordpress, ipage, simplesite and so on; many of these hosting sites have ready tools for even the newbie in web design. You will, of course, need to learn about each company you want to design for. What is the atmosphere of the company that you need to reflect in the website design--is it wild and contemporary, meaning brilliant colors and fun graphics? Or will more classic colors like black, navy blue and maroon be more appropriate? Many small businesses in Nigeria does not have a web presence, even the bigger corporations only possess a web banner or billboard, you can propose an interactive website to small businesses at a cheaper rate of say N10k or more and start building your client lists from there. This business requires little or no capital to start.

Wednesday 28 October 2015

HOW TO START YOUR OWN BUSINESS WITHOUT MONEY

Creating and sustaining your own business isn't just a way to wealth - it's a way to pursue your life's dreams and find personal fulfillment. This path isn't an easy one, but it's one that all of history's greatest entrepreneurs have had to follow. Though starting a business is easier if you have vast reserves of cash, it's possible to build a successful business from the ground, up with smarts, perseverance, and dedication even if you aren't loaded. If you're prepared to work hard and learn from your failures, you have the once-in-a-lifetime chance of building a successful business you can proudly call your own.

KEEP YOUR CURRENT JOB. By retaining a reliable source of income, you save yourself from the worry of not knowing how you'll pay your mortgage and from dealing with mountains of potential debt. However, you will have to work harder. Ideally, when your new business begins to pick up steam, you can gradually make the transition from a full time employee at your old job to a consultant or part-time worker. Eventually, you can transfer to your own business full-time. Though in real life this process often doesn't go quite as smoothly, it's almost always safer than dropping everything to pursue a dream that hasn't materialized yet.
This first step is all the more important if you're supporting a family. Don't jeopardize your family's future by giving up your primary source of income to pursue a personal dream. Though it's harder to balance your side project with your day job and your family life, it's much safer.
If you think you may want to start your own business in the near future, avoid signing an employment contract with a clause restricting your ability to pursue other sources of income. Don't be afraid to carefully go over your contract with a lawyer.

DESIGN A BUSINESS PLAN. How will you make money? If you can't answer this question, you shouldn't start your own business. The purpose of any for-profit institution is to make money - have a detailed plan for how to do this before you embark on your business venture. Try to answer the following questions - these are fairly fundamental and by no means exhaustive:
How much will it cost you to provide your product or service to the customer?
How much will you charge the customer for your product or service?
How will you increase the volume of your business?
In what ways will your business offer a better deal than your competitors?
What kinds of people will you need to hire? Can the work be done without these people?

DO A COMPETITIVE ANALYSIS. Who are your competitors? What do they charge for the product or service you're offering? Can you realistically provide this product or service at a higher level of quality or for a lower cost? If so, congratulations - you may be on to something! Research the market you're attempting to break into, as well as businesses that have (and haven't) found success in this market.
Not all industries are equally easy to break into. Business research firm IBISWorld recommends certain industries to aspiring small business owners for their low entry cost and high growth potential. Among them are: human resources & benefits administration, street vending, online auctioning & e-commerce, ethnic supermarkets, wine/spirit brewing, internet publishing, and more.

RESEARCH AND TEST YOUR IDEA. Preparation and planning is vital before setting out on any business venture. If you can, look for opportunities to perform "test runs." For instance, if you're thinking of opening a restaurant, first try cooking for a church or school fundraiser to see if you can handle the hectic atmosphere of a busy kitchen and to judge whether your food is well-received. You may also want to try conducting a survey among potential customers to judge whether they would frequent your hypothetical business.
Business plans are evolving documents. If the results of your research or testing contradict your current plans, don't be afraid to change your business plan or even start from scratch. Doing so can be frustrating, but it's far smarter than risking the failure of your business on an idea that won't fly.

FIND OPPORTUNITIES TO DEVELOP SKILLS CHEAPLY. If you have an idea for a business but you lack the skills or training to pursue it, get the training you need for as cheap as possible. Try to make deals with training institutions or companies to have train you in exchange for services rendered. Take on a paid internship or apprenticeship part-time. Look for opportunities to gain practical know-how from friends, family, and skilled acquaintances. You should maintain a source of income while you're doing this - if this means you need to stretch your training over a longer length of time, so be it.
If you need to go back to school, apply for every scholarship and financial aid package you're eligible for. The paperwork can be time-consuming, but the results (in the form of money saved) are worth it.

MAKE THE MOST OF YOUR EXISTING ASSERTS. When you're starting a new business from nothing, you should use the resources you already have at your disposal as much as you can. For instance, make your everyday car your company car. Turn your garage into a workshop. Some of today's biggest companies (most famously, Apple and Facebook) began in humble places - garages, basements, and dorm rooms, for instance. Don't be afraid to make the most of what you've got!
If you have a home, use it as the initial site of your business, rather than renting an office. This way, you'll save the money you would otherwise have spent on rent. For tax purposes, you may want to write off part of your home as a home office.

STREAMLINE YOUR STAFFING PLANS. It's expensive to pay your staff, especially if you want to hire well-trained professionals. Initially, keep your staff as small as possible to minimize expenditures. The NIGERIAN Smedan - Starting a Small Business in Nigeriarecommends spending no more than about 50% of your profits on employee wages.[1] If you can do all of the business's work without taxing yourself to exhaustion, go it alone initially. Otherwise, employ the smallest number of people necessary to do the job safely and professionally. As the business grows, you'll find a natural need to hire more people.
Keep in mind that, today, depending on where you live and the kinds of people you employ, you may be required to pay for an employee's medical insurance in addition to his or her BASIC salary.

ASK FRIENDS AND/OR FAMILY FOR A LOAN. When attempting to build a business from scratch, your creativity and hard work can take the place of a substantial amount of money. However, you may reach a point where you simply can't proceed without a little money. For instance, you may need a certain expensive piece of equipment which you don't own and can't borrow. Many small businesses find their feet with help from a kind relative or friend. Before you agree to a loan, however, make sure you specify the terms of the loan in writing - how long you'll have to pay the loan back, how big your payments will be, etc.
It may be an especially good idea to have a clause specifying that if the business fails, you'll have an extra-long time to pay back the loan (or won't have to pay back the loan at all).

SECURE AN OFFICIAL SMALL BUSINESS LOAN. Many governments offer loan programs specifically designed to get small businesses off the ground. In NIGERIA., the SMEDAN is the agency that operates these programs. Smedan - Starting a Small Business in Nigeria
Exhaust other reasonable avenues of raising money before applying
Be able to demonstrate a need for the loan
Be able to show a sound use for the money
Not be delinquent on any existing loans to the government

GET THE WORLD OUT. The best-run business in the world will fail, if no body knows it exists. Here's your chance to make up for a lack of capital with your own hard work - if you can't afford to run TV adds or rent billboard space, try printing off flyers at home and handing them out on weekends. Go door-to-door advertising your business in the neighborhood. Make your own banner to hang from the front of your business. Dress up in a ridiculous costume and stand with a sign on a busy street corner. Every cheesy, demeaning thing that you can do to get the word out about your new business - do it. If money's tight, your ego might have to take a back seat to your initial marketing efforts.
Today, you also have the potential to reach your customers online via a successful social media campaign. Social media is an effective way for a small business to represent itself to its customers online. Best of all, it's free for your business to join almost all major social media sites. Make an account on Facebook, Twitter, or other social networks, and encourage your customers to add you to their online circle (possibly by offering small perks to customers who do so) so that, you can notify them about deals and promotions.
Keep in mind, however, that online customers are used to being constantly bombarded with ads. Try to make your online content genuinely funny or striking - you'll be more popular than if you use social media solely as a platform for ads.

THINKING LIKE AN ENTREPRNEUR

GROW SOME PASSION AND DETERMINATION. Starting your own business can be very, very hard, especially in the beginning, when you're still working out the "kinks" of your new business model. If you love your business - if it's something you have a passion for - the work becomes much easier. If your passion for your work is so great that you feel guilty for making money, you can be confident that you've picked something that's perfect for you. When you have passion for your work, it's easy to keep your sense of determination strong because you won't be satisfied with yourself until you've done your best!
Find some areas you are passionate about and grow your skills in those areas through studies, training courses and the practical application of knowledge and skill. Find ways to make money out of your passion rather than trying to "force" the day job that you work to pay your bills into being the object of your passion.

BE PREPARED TO REINVENT YOURSELF. When you start your own business, you may find that you need to make drastic changes to your habits and even your basic demeanor, to keep up with your new demands. Flexibility is a great asset if you're a new small business owner, as you may have to ‘reinvent’ yourself a few times to find the right slant to tackle the niche you have chosen. Remember, starting your own business requires long hours and lots of focus - change your behavior to ensure you're able to give your new job the time and attention that it needs.
For instance, are you "not a morning person?" Are you "low-energy?" If your restaurant's grand opening is in one week, you can't afford to be these things anymore! Change your habits today - set your alarm clock extra early and drink a big mug of coffee.

TAKE ADVANTAGE OF UNCONVENTIONAL SOURCES OF FUNDING. So, you don't have an angel investor or a trust fund. This doesn't necessarily mean it'll be impossible to raise cash for your dream startup! Today, it's easier than ever for people who have great ideas (but no money) to get the attention of people with money (but no great ideas). Consider, for instance, advertising your project on a cloud-sourcing site like Kickstarter. Sites like this allow you to "pitch" your idea to the internet at large - if people online think your idea's good and your business plan is sound, they'll have the option of chipping in some of your startup costs!
Another way to win cash for your small business is to enter yourself in a startup competition. These competitions, often put on by the business schools of major universities allowing young, enterprising entrepreneurs to sell their ideas to wealthy venture capitalists. Usually, in these competitions, the winners win an initial round of funding to start their business!

PUT THE CUSTOMER FIRST. One sure-fire way to set your new business apart from established competitors is simply by being more friendly and personable than anyone else - people love when small businesses have a warm "Ma and Pa" feel. Make it your primary objective to please your customers through quality results and friendly service.
Try to understand what the customer wants. Find the best way to satisfy those wants. The main focus of any business is customer satisfaction. (Secondary focus should then be quality, cost/profit, appearance, function of product/service, etc etc...)
Remember that the customer is "always right" - even if s/he is acting entitled or illogical. This doesn't mean you need to capitulate to customers with ridiculous demands - rather, just that you need to make every customer feel respected.

OFFER BETTER VALUE THAN COMPETITORS. Money talks. For most average consumers, money is the "bottom line" - the thing that informs them when they decide which products and services to pay for. Consumers want value for their money and abhor the idea of being ‘ripped off’. Take advantage of this! Offer a better deal than your competitors - doing the same work for cheaper is sure to give you a leg up. However, ensure your profit margins are protected when deciding on your business's pricing structure - you always need to be able to pay the rent.
Make good on your promises and never be tempted to engage in false advertising as it will ruin you and your business’ reputation in no time.

LET YOUR CREATIVITY REPLACE YOUR MONEY. Get your business "back to basics." Initially, try to make sure your business is as lean as it can be. Minimize your need for cash, which can be hard to come by at first, and aggressively increase sales activity through developing and implementing your own creative ideas and concepts. Always think big. One great idea can be worth thousands of dollars.

APPROACH CONTRACTS AND PARTNERSHIPS WITH CAUTION. Be sure that you consider every business relationship or partnership you make very carefully. Only hire or partner up with people you trust absolutely. If you do decide to partner with a person or business you trust, be sure to have the terms of your partnership recorded in writing before making your relationship official.
It can be a very good idea to pay a lawyer to help you write your contracts for you. Legal fees can be expensive, but a well-written contract can save you many times your initial investment in the long run by preventing your partners from taking advantage of you.
Be careful when using the term ‘partner’ when you speak with business associates, as the legal concept of promissory stoppers (the spoken word superseding a written contract) might bite you at a later stage, especially if you start making money.

BUILD YOUR ABILITY TO NEGOTIATE. When all else fails, negotiate, barter, and trade. Confident crafty bargaining ability is one of the defining traits of a true entrepreneur. This is a valuable skill to build, as it strengthens your innate business "know-how" and improves your confidence. Whether you're hiring a new employee, shopping for some equipment, or hammering out a business partnership, don't be afraid to haggle and make offers that are beneficial to you - the worst the other person can do is say "no." Take risks (while protecting your legal rights) and you may be pleasantly surprised at the outcome.
Try making a trip to the local flea market - here, you're usually allowed (even encouraged) to haggle and bargain with vendors, so you can get some good low-stakes practice in.

STAYING SAFE AND SANE
RELY ON YOUR FAMILY, FRIENDS AND LOVED ONES. You don't have to go this road alone. Even if you don't make business partnerships with your loved ones (which can be a smart idea), you can lean on these people in the beginning (and later, when times are hard). Family and friends can offer powerful emotional support during your entrepreneurial journey. When you're stressed to your limit, this support can make the difference between pushing yourself to succeed and throwing into the well.
Talk to your family and make sure they agree with your overall business plan, because you may, at times, have to tax your family's resources, time, money, health, and nerves. It's only fair that they know what they're getting in to.
After becoming the boss in your business life, you may feel the temptation to become bossy at home, too. Don't act on this temptation. Keep your business concerns and your family concerns separate - make a rule that you won't discuss your business at dinner, for instance.

KNOW YOUR RIGHT. Having sound knowledge of commercial law (especially contract law, tax law, and the legal requirements for running a small business) is a valuable skill for an entrepreneur to have. If possible, it's a great idea to familiarize yourself with these areas of law, before starting your business. If you're truly confident in these areas of law, you can save money, you, otherwise may have had to spend on legal counsel. You'll also spare yourself from serious headaches when trying to decipher complex business and tax documents.
However, if you're not familiar with the law, get help. The money you spend on a lawyer can save you many times your initial investment, for instance, by preventing you from getting into damaging contracts.

LOOK AFTER YOUR PHYSICAL, MENTAL AND EMOTIONAL STATE. If you lose your health, you may lose it all. A healthy body, mind, and soul are vital to success as a business owner. Especially in the beginning, the hours may be very long and the work may be very hard. Still, you should always try to devote reasonable amounts of time to exercise, sleep, and "down-time." Treat these things with the value they deserve - they keep you healthy and sane. Remember, if you're incapacitated, you can't run your business.
Try to get income protection insurance, especially if your job is one with a risk of injury - a self-employed person cannot afford to lose income to this possibility.

GET THE WORK-LIFE BALANCE RIGHT. Do all things in moderation. Live life with a sense of balance, even when you're starting a business with barely a cent in the bank. Losing your perspective in life will make you poorer in the long run (emotionally - not necessarily financially), so it's never a risk worth taking. Never miss a night’s sleep. Don't work yourself to death. Always devote time to your family, your hobbies, and, of course, yourself. Your life should be a source of joy and passion - not just an opportunity to work.
Additionally, you should never rely on drugs to aid your performance ability or to replace your regular healthy eating and exercise plans. This will, in the long run, break you down and cause you to make irrational, emotional decisions which are never a good thing in business.

*Try to avoid borrowing money if you can. Cash is king. Keep it that way. If you don’t have money, don’t spend it and don’t take on large operating expenses ‘in faith’ at any stage.

*Try to avoid committing to long term contracts, like leases or fixed employment contracts for employees in the beginning. As you are uncertain as to how things will pan out in the first year of operating in particular (the experimentation phase), making major commitments of this nature is plain foolishness. Just don’t do it.

*Don’t flippantly share your business ideas with others. Ever had a fantastic business idea stolen? If you have, you probably will never be so foolish again. The betrayal element could destroy your confidence entirely. Prevention is better than cure in this instance.

*Speak to experienced entrepreneurs to get their ideas of how to get started from basics.

Tuesday 20 October 2015

Tools Everyone In The Marketing Industry Should Be Using

Doing digital campaigns requires a lot of skills and knowledge. Marketers are in constant battle to keep up with changes in digital channels as well as in people’s behaviour.

There are many tools available to help them master all channels, and we also use a lot of them. Here are some selected (but not the only) tools that are used every day.

Hootsuite/Tweetdeck:
Managing multiple Twitter accounts is (almost) impossible without 3rd party solutions like Hootsuite  or Tweetdeck (owned by Twitter). We all have our personal Twitter accounts and maybe a company account as well + clients accounts (maybe more than 3 or 4). Having to log in and log out multiple times a day would be a full-time job. This is where Hootsuite or Tweetdeck help: these tools allow marketers to organize all their Twitter accounts in a single interface and monitor all those accounts from a single screen.

Google Analytics:

Monitoring website traffic is one of the tasks we really like to do. It gives us the information about the success of our campaigns and the results we’re achieving for our clients. Although there are many solutions like Google Analytics , there is no solution that beats its options. We like its integration with other Google tools and great performance tracking options, which help us to show our clients that digital marketing brings results.

Buffer

Have a lot of content you find useful and want to share it with your friends and followers across multiple networks? You don’t want to share it all at the same time but throughout the day? And in most cases you don’t have time to take care of it?
That’s where Buffer  helps. You can connect it to multiple social media profiles, create your own publishing schedule and just start adding the content to Buffer. It will automatically publish it at the scheduled time, so you don’t need to worry.

Mailchimp

Using email marketing is still one of the most important parts of the whole digital marketing. Having a solution that will save your time and help you create better campaigns helps marketers achieve better results for their clients. There are many available solutions out there, but we use MailChimp, for us and for our clients almost exclusively. Affordable pricing options, simple and very intuitive interface, and great articles that help you achieve better results are just some of the reasons to use it. And funny Chimp is always there to cheer you up.

Facebook Pages Manager
If you are working on a social media campaigns for your clients, you know it is crucial to monitor all channels almost 24/7. Of course, it is impossible to always be near your computer, so having a mobile solution is really important. Facebook has its own Pages Manager, a mobile application for iOS and Android that enables social media marketing managers to monitor clients’ pages on the go.

Your thoughts

Which tools would you add to this list? Is there some alternative that you use? Tell us in the comments or on Twitter.

Thursday 15 October 2015

How To Achieve Financial Freedom

Want a new car? A bigger house? An earlier retirement? Make your own financial plan right here.

If you would like to stop wondering about whether you’ll ever realize your financial goals, and build a plan to actually reach them, I can help. Read on and I’ll not only show you how to build a proper financial plan, I’ll take you through. Follow my simple instructions and in no time at all, you’ll have the peace of mind that comes with a professional-quality personal financial plan—without having to pay a financial planner a dime.

1. Talk to your spouse
Most couples never talk to each other about their financial goals. If you’re in a relationship, before you roll up your sleeves and dig into the numbers, talk to your spouse about what you want to accomplish. “Have a brief conversation about goals, values, and what kind of lifestyle you want, “That’s key to a good start.”

2. Figure out where you’re at
Before you start worrying about where you want to go, you first have to figure out where you are now. In this step you’ll create a net worth statement, which is essentially an honest measure of your current wealth. You do this by tallying up the value of what you own (your assets) and what you owe (your liabilities). When you subtract your liabilities from your assets, you get a number that represents your net worth. Your net worth statement is an important tool that charts your financial progress over the years. For instance, if your net worth is going down, you’re eroding your wealth and making it harder to achieve your goals. If it’s increasing, you’re on your way to getting richer and achieving your financial goals.

Finally, subtract your liabilities from your assets to discover your true net worth. This shorter net worth statement gives a clear snapshot of exactly where you stand today.

3. Track your spending
The key to building a strong financial plan for the future is to understand how much you spend and save right now. This is called tracking your cash flow, and it can give you a sense of control and confidence that makes it easier to make financial changes in your life.

Personally, I’ve kept a small journal tracking my spending for years because it helps me modify my behaviour if my spending gets out of control. It’s not always easy, but it works.

“The part most people dread is taking a really close look at their expenses, “But don’t put it off. Successfully managing cash flow is your key to financial control. It will give you an awareness that has more long-term value than anything you can invest in, buy or sell.”

The point of the exercise is to find out whether you finish each year with a cash surplus or a cash deficit. This number will tell you a lot about your general financial shape. A surplus means you’re living within your means, while a deficit shows you’re spending more than you make. If you have a deficit, you will have to cut your expenses (or increase your income) to achieve any financial goals.

What do most people find after doing this exercise? “They're astonished,” It’s a very revealing exercise, mainly because if you have a family with two spouses with debit and credit cards, it’s hard to really see the complete financial picture unless you write it down. This awareness allows you to set up a system for the household.”

A good way to approach this exercise is to start with your regular monthly after-tax income and subtract the bills that don’t change month to month, such as rent or mortgage payments. If you don’t know the exact numbers, put in averages for things like groceries, gas or children’s activities. Then add in expenses that only come up a few times a year, such as travel, car repairs and gym fees. Estimate a total for these and divide it by 12, and put that figure in the monthly column of your worksheet. You may not pay the bills in 12 monthly installments but imagine you are setting money aside each month so that you have the total amount when the bill comes due.

4. Adjust your spending
Look closer. Are your expenses higher than your income? If so, you’re living beyond your means. You’ll need to adjust your expenses accordingly so you don’t go further into debt.

This step is not about punishing yourself or laying blame. If you’d rather eat out four times a week than buy a cottage in 10 years, that’s your choice. But you owe it to yourself to be honest about what you’re doing so you’re not wondering why you can’t reach your financial goals.

If you decide to cut back, there are some less painful ways of doing it. Consider renegotiating your mortgage to a lower rate or cutting out one major expense completely.

If you have a cash surplus, congratulations. You can start allocating money to meet your goals right away.

The idea here is to look at how well your current spending habits mesh with your goals. If you have a cash flow deficit you won’t be able to meet your goals, so you’ll have to see if you can free up cash by cutting back your spending in areas that are less important to you.

For instance, if you have a N5,000 a year deficit on Worksheet and one of your goals is to go on a N4,000 family vacation to Calabar in four years, you need to figure out a way to cut N6,000 a year from your spending. You could try using only one car and taking public transit to work. Such a cut could save you N6,000 a year in vehicle costs, allowing you to both balance your budget and reach your travel goal.

5. Set your life goals
Financial goals don’t just happen. You make them happen. This step requires you to assess where you want to be five, 10 and 20 years from now and answer some big questions, such as where you want to live in retirement and when you want to stop working.

One tip is to visualize what your life will be like 10 years from now if you do everything right. The truth is when they picture their future lives, very few people see themselves in a N150-million house in Abuja. Most people’s goals are more realistic, such as keeping up their current standard of living in retirement (with maybe a few upgrades), preventing any financial disasters, and having the freedom to do the things they love, such as spending more time with friends and family.

“Think of what type of life you want in the future and how you are going to organize your life right now to get it. “Your job is to structure your finances so you can achieve your vision.”

6. Develop a strategy
Once you know where you’re going, you need a plan to get there. The usual route is to spend less than you earn and invest the surplus in such a way that you can get where you want to go.

One word of caution—if you’ve identified your goals but you’re in debt, you probably should address that debt before you start investing for the future. “Even when people are not overspending and have debts that carry reasonable interest rates, I encourage them to work aggressively at paying those debts down,” Don’t even think about investing before your debts are all gone.”

7. Review your insurance
If you work full time, much of your insurance may be provided by your employer’s group plan. But is it enough? If you feel confident enough to do some basic calculations yourself you can find out.

Many workplace benefit plans include disability insurance, but if yours doesn’t, get enough to replace at least 60% of your after-tax income.

Then look at your life insurance needs. The general rule of thumb is to get enough life insurance to cover 10 times your income if you have kids under 10 years old (five times your income if you have kids over 10), plus the amount needed to pay off your debt. So if you make N50,000 a year, you have N250,000 outstanding on your mortgage, and two kids under 10, you will need N750,000 in term life insurance. Go to www.leadway.com  for quotes.

At this point, it may make sense to have an agent review all your insurance policies—disability, life, auto and home—to make sure your coverage is adequate. But be careful. “Do not be oversold on insurance by an industry that is famous for doing exactly that,” Pay attention to fees, especially with life insurance. If you need more life insurance, chances are renewable term is the right product for you. You want plain vanilla coverage for a plain vanilla problem—your kids going hungry because you can’t work.”

8. Create an investing policy
Every professional financial plan includes an Investment Policy Statement (IPS) that recommends how a portfolio should be invested. It puts in writing the rules that will make you a more disciplined investor. Having an IPS helps you to stick with your plan and keeps you from changing course when the market gets volatile.

A typical investment policy might specify that your portfolio should always maintain a ratio of 60% stocks to 40% fixed-income investments. This ratio is determined by your time horizon and risk tolerance. The longer your time horizon and the greater your tolerance for risk, the higher the equity portion of your portfolio. As you near retirement and need the security of more stable income from your investments, the portfolio mix will usually tilt towards bonds.

An IPS also states the expected annual returns for your portfolio—typically 5% to 6% per year—over a very long time period, such as 20 years or more. Your IPS might also note the volatility you should expect for a given portfolio. For instance, it could say that you should expect the portfolio to suffer a 10% drop in the short term at least once a decade.

If you have trouble with this section, you can always leave it for now. Once your financial plan is complete, you can consult a fee-only adviser to help you build an investment strategy that’s right for you.

9. Write up a will
Every adult who owns assets and has a spouse or children should have a will. An accurate and up-to-date will is the only way to ensure your assets will be distributed the way you want them to be. If you don’t have one, you’re letting the laws in the province you live in make those decisions for you. And if you hold the belief that your spouse will automatically inherit everything—you’re wrong. Without a will your husband or wife will get a predetermined amount of your assets—the rest goes to the kids.

Create or update your will. If you have an updated will it should be filed with your financial plan. If you don’t have one, hire a lawyer to draw one up for you. Visit www.nigeria-law.org and search for lawyers in your area who specialize in wills and estates.

10. Create your final plan
A typical financial plan has five main parts. The first outlines where you stand right now, that’s your current situation. The second contains your top financial goals, or where you want to go. The third is a simple net worth statement. The fourth lists the steps you must take to achieve your goals. It includes your income and expenses, an overview of your insurance, a section on retirement planning, and a section on estate planning. Finally, the fifth section—usually a separate document—is your Investment Policy Statement, which lays out how your portfolio is to be invested.

Under Investment Strategy Guidelines, write an outline of how your investments will be allocated, according to asset class. The next three headings—Security Guidelines, Location Guidelines and Risk Control, Monitoring and Review are fairly generic and are already filled in for you.

Phew, it’s done! You now have a financial plan for the rest of your life. From this point on, as your goals change, modifications to your basic plan will be straightforward.

Of course you still have to follow your plan. But you’ll probably find that the process of putting it together has already changed some of your beliefs about how your money should be spent and invested, so changing your financial behaviour may not be as hard as you think.

To make sure you stay on track, you should take the time to review your plan at least once a year, and update it as necessary. It’s also a good idea to pull it out whenever you run into a big financial or life event, such as a market crash, marriage or job change. “It’s a tool to support you through life,” Money and household finances won’t be as scary when you break it down into these manageable bits. If you truly commit, it will be a huge boon to your emotional and financial well-being.”

Tuesday 13 October 2015

How You Can Make Money While Travelling

Have you ever asked yourself, “How will I possibly make money while traveling?” or “How will I survive on the road?” or maybe “How can I can’t start traveling when I don’t have much money?”.

Considering portable working or a ‘workation’? There’s nothing so good as traveling and working at the same time. Not only will you make money as you go, but you’ll get an opportunity to experience travel in a way most others won’t. And you won’t have to worry about spending your savings. Never let work be a barrier to travel: if you do it right, you can take your job with you.

Before you go

Before you dive into the list of quick-money fixes, take stock of what your job entails. How much of it is mobile? If you reshuffled tasks, could you make an entire day or week solely a computer job? With Wi-Fi and the right communication tools, working from your laptop is one of the easiest way of taking your job with you.

When it comes to getting paid, a good tip is to make sure you have a PayPal account set up. Quite a few places around the world use this for once-off payments (if it’s not in cold, hard cash).

1. Street performing

Dance, music, art: whatever skills you have on the side — or weird body parts that you don’t mind showing off for money — the right corner on the right street will get you a few dollars. Busking your skills topped off with painting yourself in silver may earn you enough to get a meal and a room in a hostel for the night. Try not to break any local laws regarding public decorum, or you may earn a fine or worse! Research in advance for this one.

2. Freelancing or Tutoring

Depending on your job, something like web developer or engineering consultant is a great way to earn cash as you go. Have access to your portfolio online so you can grab opportunities as they arrive. Or, put your profile up on Elance and go get them! Tutoring can include dance, singing, languages, math and other school subjects. Make connections through Facebook groups and get referred by local ex-pats for a better rate of success with temporary tutoring placements.

3. Fiverr or Odesk

If you’re not too worried about when you will be picked up for a job, set up profiles here to earn pocket money. Try to make your profile niche-specific so that you don’t get lost in the thousands of other similar profiles.

4. Lecturing

This one’s a challenge, but why not try it? If you are in a more remote part of the world and you have a skill or knowledge the local college or university might be lacking, then you might be able to contact them in advance and set up a class. In a few parts of the world qualifications are fuzzy and confidence will pull you through. Or, if you truly are a professor, you have every right to do such a thing and might be able to negotiate a placement in advance.

5. Get a job with an international traveling show

Join a circus, music band, dance show, or theater performance … there are all kinds of jobs going at these types of touring organizations. Sure, it’ll be tough and you’ll have almost no free time, but if your goal is pure travel then it’s worth a shot. The interesting people you are sure to meet along the way will be worth it!

7. Seasonal Work

Picking vegetables, fruit, flowers: if you can handle being outdoors for long stretches and don’t mind getting dirty, you can bounce from the northern to the southern hemispheres in search of farms in need of a helping hand.

8. Resort or summer camp work

Resorts and summer camps are often held in gorgeous regions, be it beach or mountains. These jobs require tons of energy and often the contracts have limiting stipulations such as not being allowed to leave the camp area or Cruise ship,  but you can save good cash for free travel time later.

9. Sales

If you’re a real go-getter, unafraid of setting out in new cities, then spotting sales jobs around regions you want to travel in could be a lucrative opportunity. Some travelers cut a deal with a surf equipment rental shop by getting a commission for each tourist they bring by the shop. There are many middlemen jobs you can pick out through your observations. Just take on what many people are too lazy to do on their holidays — think and make decisions.

10. Hostels, Bar, Restaurants

If you stick to very touristy areas, it’s pretty easy to land a bar job or table-waiting job in high season. Competition gets more tough in the low season but being multi-lingual will give you an advantage. Also, having a seasonal work permit/Working holiday visa will encourage the local business owners to choose you over those less organized (and less legal).

11. Beauty and haircut 

If you have the chance to carry the basic pieces of equipment with you, it is not unknown for some travelers to offer hostel guests a quick shave or massage for a few bucks. Manicures, pedicures, haircuts, make-up, face-painting for carnivals and parties … if you can build a rapport with a chain of hostels around a region it will be even easier to get clients.

Travel Blogging – It’s not easy to earn a big income with a travel blog. The amount of time/effort required to do so is much more than most people imagine. But if you’re looking for some extra cash to help fund part of your travels, while keeping the world informed of your adventures, starting a travel blog might be your answer. (Have a look at the useful Travel Blog Success course if you’re serious about earning money from your blog and for inspiration, see my List of travel bloggers out there.)

Any Kind of Blogging – You don’t have to start a travel blog just because you’re traveling. Whatever your interest may be, that might be the kind of blog you should start. There are always opportunities to earn some money no matter what you choose to focus on.

Affiliate Marketing – Making money this way is definitely possible even though the competition can be high. But if you’re willing to dedicate yourself to a couple of months worth of research, you’ll find your niche and hopefully a steady paycheck. If you don’t know much about affiliate marketing, have a look at Affilorama.com, which offers an excellent series of free lessons to get you started.

Selling Goods Online – Found some cool product that you think others would be interested in? Have your own handmade product you want to sell? You could set up a website or a shop on eBay or any other type of online sales outlet and start selling. Your success will depend on many factors but again, if you’re willing to learn how to get your goods in front of the right people online, even a few sales each week could potentially keep you on the road.


Monday 12 October 2015

SMS SHORTCODE

WHAT YOU DON'T KNOW ABOUT SMS SHORTCODE
(Please be patient and read this completely).

Read the report of one of our staff about sms shortcode revenue/market potentials.

Dear Reader,
My name is Wofai Ude, I am an infopreneur and Mobile Enterprise developer. I am currently working with Mobilesmart Solutions as a premium SMS service(SHORTCODE) developer, I held the position of the Director of Awareness from year 2012 till date. I had ran different mobile services and till date had been exploring the unlimited potentials attached to my understanding of the Premium Billing Messaging Solution which is commonly call shortcode. I had a vision to raise new generation mobile entrepreneurs and create and opportunity for willing minds to make earns through our vast ideas as made openly available by one of the foremost mobile content developers in Nigeria today.

 In line with this vision to raise new and outstanding mobile content developers in our society thereby helping to minimize the problems posed by unemployment which resulting to different social vices, I had taking time to bring this opportunity to you. It is however important to note that my duty ends right after compiling and delivering this document to you via any available channel. You have a duty as well, to study it, not just studying it, but also to take an action as soon as you can. ENJOY IT.

If you think you don't need an extra source of income now, then just skip this and go on with your life without lacking anything in life.

This however is for serious minded people who will do anything they can to change their current financial being. Many though throw away opportunities due to fear yet others do same out of their stubbornness and negligence.
I had maintain different streams of income and I tried to study the pros and cons of each. Any business that is genuine and legitimate that can bring beyond 50% of net return at a targeted period is very hard to discover and often people who force themselves to unlock such potential ends up as victims of fraud and internet scam.

Though this has been going on, though people are now afraid to try out some internet and/or digital ventures, it is important to know that there are countless of business and investment opportunities which you are yet to discover or unfortunately may never do. The questions is why are we having guys like me who are raised from the crumbs initiated into the glorious world of the rich where every thing seem possible and every thought that proceeded from their heart are thoughts of greater assurance and possibility. These guys are never smarter than you are, but they had discovered secrets that you are yet to discover, or better than that, they got the same discovery you had but they decided to work on it and gave it a trial; but you did not, rather decided to sit back and watch with an expectation of a sorrowful end for those who had the courage to try.

You must have heard of GSM shortcodes often and often, so repeatedly that you had consider it a house hold term. Or this very term may sound so new to you, but others may even consider it familiar but not that paying interest to them. Nonetheless, some may feel that same old stuff, crap; Blah! Blah!! Blah!!! without ever giving it a trial.
While some, are still yet to consider venturing into the business. It is important to know that this is one of the best businesses in the world from which you can only invest once and guess what,  the returns keep coming for as long as you want it and remain on it.

INVESTING ON SHORTCODES OR MOBILE CONTENTS IS NO SCAM, IT IS SOMETHING WE EXPERIENCE EVERY DAY AS WE USE OUR GSM PHONES. The funniest thing I discovered is that many people when they receive those sms shortcode text, this KEYWORD to this SHORT-SMS-NUMBER messages, they simply ignore and even delete them off their phones, they fill like, let me see how you extort me of my funds and credit, but the shocking truth is even if you response or not the shortcode operator make his money either ways.
 Yes, they are still entitle to collect their monthly incentives from the network operators. Yes, the network operators often pay monthly incentive to those running service on their gateway and this happen every 30days of remaining on their list of Value Added Services(VAS) providers. They are fully aware that they had nothing to loose even if their target is to generate crazy funds through you. Let's assume they just decide to sit down and fold their arms doing absolutely nothing provided their service is ON and RUNNING the funds keeps coming.

Many kept on asking us the same question, weather or not the shortcode market is saturated, but there is always one answer, I.e NO ONE IS COMPETING WITH ANYONE HERE, though better results are determine by the amount of efforts inputted. I can never hide the fact that the more effort you put, the more chances of becoming a mega achiever in the business, though some people out there had confuse the thoughts of others, that doesn't change the fact that 99% of those who invest in this business get results by just applying the rules and ensuring that their service is regularly updated and running.

By keeping this in mind you had alongside played your role, the NETWORK OPERATORS owes their part on the monthly payment of this incentives benefits provided you are their VAS operator. The truth is, many who are already into the business knows this secret and they may never want to open up to you and even if you obtain the shortcode through them, they will be collecting the incentives without you knowing about it, rather they keep on telling you what you have to do to win subscribers and to secure your chances of making profit from the business.
A clear knowledge of the shortcode investment will really add an extra stream of income to your portfolio.

 Think about it; what if you invest on a business that will be generating a sure N39,996 (thirty nine thousand, nine hundred and ninety six naira) in every given month which is a compulsory N9,999(nine thousand, nine hundred and ninety nine naira) as a legally acceptable incentive.
Let's now suppose you are fully accepted to run a mobile content service across the four major network operator and you are entitle to the N39,996 secure incentive and you only have to pay for the service once at: N25,000.
 It is more like making between N35,000 to N40,000 monthly without labour and without fear of market change, increase in price, scarcity, saturation and even a market crash.
This is different from the money you will be making when people subscribe to your service.

THE QUESTION IS: WHY WILL THE NETWORK OPERATORS(like MTN, Etisalat, Airtel and GLO) PAY SUCH CASH INCENTIVES EVEN WHEN YOU ARE NOT SO READY TO EXPAND YOUR HORIZONE?

First they believe that people running Value Added Services(VAS) on their mobile gateway does so with the mind of billing GSM subscribers for the services they render thereby boosting their chances of recharge and top-up.
The Network Operators uses these shortcodes and longcodes to track their customer records, performance and areas of interest.
About 60% of the money you pay as subscription for your shortcode goes directly to the Network Operators' accounts, there by securing a chance for an investment on your behalf. This is the only reason they will allow you run a service on their gateway.
Every shortcode and keyword is consider as billing gateway and the shortcode owner automatically enters into a financial contract with the network operators thereby entitle for a monthly statement of transactions.

It is part of NCC requirements for major telecom operators that accept the operation of Value Added Services to render support in the form of incentives to shortcode investors in order to promote mobile enterprise development in Nigeria.

THE BIG PICTURE
To subscribe for a shortcode service, ensure your service is updated/running, sit back and expect monthly incentives from the network operators. Shortcode business is intended for those who desire to sell their contents and services to GSM subscribers only. You can liken it to when you decide to create an online store with the usually intention of receiving payment for your goods and service render via any available internet payment gateways.

Take an instance, like most of the days where you receive a message on your phone from a short digits number 33433 asking you to reply a word (or click a link) to either that same number or another short number.
Indirectly the owner of that code is trying to convince you to sign in to his service with a payment option of a regular deduction of credit from you mobile GSM number.

Now the question should be are you much comfortable with making just between N35,000 to N40,000 monthly, even if you are not labouring much for it, will that ever satisfy you. Let consider you have a home to run, a wife and one kid, a business you want to set up, siblings you want to assist and even a ride you desire to acquire. The truth is limiting yourself to these incentives alone may never get you anywhere, most especially when that is your only source of income.

Yes, I can admit that advertising and marketing your service involves a cost to guarantee success, but discovering and using the right channel is a very smart decision and always stand out to guarantee greater results.

Using Bulk SMS to run your campaigns and marketing is mostly recommended in the sense that when you send such campaign messages, the messages goes directly to the palms of GSM users. Yes, there are many means of marketing, campaign and/or advertising you services and offers, many from time past till date prefer the use of the conventional media, maybe they never sat to weigh their outcomes or may be they never expected shocking and outstanding responses.

IMPORTANT HINTS: Hundreds of people spend between N50,000 to N500,000 advertising in the local news media thinking that their products will be seen by hundreds of thousands of people, but only 2% of those persons get their result slightly as they intended.
If you are one of them, then there is this simple truth you must understand; except in situations where there is breaking news of national interest, hardly will you see 10,000 people giving interest on national media a day out of the 160 million Nigerians, isn’t that shocking?

Now let’s view this statistics briefly:
Less than 2% of Nigerians use the internet daily.
4% of Nigerians read newspapers daily.
9% of Nigerians watch TV daily.
19% of Nigerians listen to radio daily.
While over 60% of Nigerians use GSM phones daily for their communication
The remaining 6% neither use any of the above media.

We all can believe, that among all the communication devices we have today, the GSM phone is the most device the is carried around, of course that is the reason for it existence, every person that owns a GSM device carries it along right there at their arms, pauses, pockets and cases. I can never object the fact that most devices today has internet services for people who know how to use the internet, but that can never change the fact that this internet feature on your mobile device involves a cost and for you as the entreprenuer to have your service advertise on the internet also involve a cost, but sad enough that doesn't guarantee that people will access the page regularly. Even if you listed it on search engine, it will still take a while for people who search for certain keyword and items on the web to stumble at your page, what if they never get the right search keyword you used. However, it is important to note that most people fail because they refuse to sit back and weigh the disadvantages of each given alternative and innovation.

I had being in the MOBILE CONTENT MARKETING INDUSTRY for many years now, I had used different media, the social media(facebook, 2go, Whatsapp, twitter, and many other forum sites), I had tried the conventional media( radio, Television, Newspaper and magazines), the internet (via blogs and sites), the sign media (via Bill boars, banners, stickers, handbills and stickers). They all have one common weakness, someone must have to run after them and/or come to them before they can successfully sell you out.
Maybe I said this in adage now, see what I mean:
1.  If your preferred advertising channel is the social media; then someone has to access your facebook page, add you in as his/her 2go friend, have your whatsapp number, and even have to get and access your twitter handle.

2. If then you rather decide to use the conventional media, someone has to tune a radio, tune Tv, buy newspaper daily to view, listen and read your adverts.

3.  If you decide to use the internet someone has to first search for your url, enter the url just to see what you have to offer.

4. If you decide to use sign media and you go ahead to design and print a banner and paste it on a very busy location, don't forget is a very insignificant percent out of your targeted audience that will still access that location let alone of glance through it and then stand by to read and pick interest.


The question now is do they need to go through all this before they get knowledge of what you are offering? What if they decide not to, can they still lose? No, you can never lose something you don't know it exist. For you to win in any given business idea, you have to find a means to go to your audience and try out the best strategy of winning mind and given them a good impression and a reason to buy into your idea.
The use of SMS messages can give you all this and even more than you can ever imagine, SMS message are very fast in terms of speaking your mind directly to your potential clients, in fact for the shortcode business, it promote quick responses and there by increase you records of subscribers, someone can easily access your message and with that strong urge to respond to the message with that giving KEYWORD, one do not need to think twice before signing in to your service, this is more easy than you can ever imagine. With now over 160million GSM subscribers across the four major GSM network operators, when you have a catching, enticing, well oriented advertising message with a very go tactic, you can always win.

Our company is currently running a promotional offer that can help you realize your dreams and transform your current financial being. We had for a while review and discover the challenges faced by mobile enterprises, across the continent and the world at large, there is always one single cry, “I can't afford to pay for Bulk SMS, get as Many GSM phone numbers as I want after paying this much to have my service setup”.
At MOBILESMART SOLUTIONS and DillionWorld, our goal is to put you first and always on top of your rivals and for the past years in business, we had develop different projects, programs and offers that aim at making this goal realistic. When we mean aiming at making this goal realistic, we mean making sure that you never regret on any penny invested on us. All our staff at MOBILESMART and DillionWorld are also independent mobile content & value added services providers with a long time experience and outstanding performance, they work 24hours a day, 7days a week to ensure that your service is regularly furnished with up-to-date innovative features. With MOBILESMART, you are not working alone but rather your journey is among a multitude of skill programmers whose experience has change the lives of thousands out there.

My prayer is that, the major reason for writing this article,which is to impact your financial state positively will be fulfilled.

GETTING YOUR SMS SHORTCODE

Due to the current NCC(Nigeria Communication Commission) requirements, our package pricing has changed. Our prizes for setting up shortcodes are now fixed to a one-time payment.
 Setting up your service within this period will guarantee you  the chance of enjoying our FREE and UNLIMITED Bulk SMS including a GSM database of over 160million Nigerian phone numbers to ensure a successful shortcode campaign.

We had also review our subscription packages to bring down the cost of subscription as it is aimed at encouraging starters to venture into the business in a more flexible approach.

ENTIRELY SHORTCODES ARE CATEGORIZED INTO TWO GROUP, BASICALLY THE SHARED AND THE DEDICATED SHORTCODES, OUR SHORTCODE PACKAGES THEREFORE INCLUDE

FOR SHARED SHORTCODES
This goes for N25,000.

NOTE: The shared shortcode package mentioned above is entitle for just one keyword, therefore you are expected to run just one services on it

OUR DEDICATED SHORTCODES SUBSCRIPTION INCLUDE
1. Dedicated limited: which comprises of six keyword and with unlimited duration. The price for this package is N250,000 for 3 years.

2. Dedicated Unlimited: is ideal for big companies that has different and multiple brand of service(s), with this package you can run as many services as you can, and it last for a life time. The subscription fee for this package is N400,000.
No hidden charges.

FOR PAYMENTS PLEASE USE:
Contact: 08063396416 or onyesyn@gmail.com
customercare.1morerush@gmail.com

NB: before making any payment, please call, send sms or email us using the contact information above.

Requirements:
A sms shortcode request form ( from us after making the payment of N2,000). You will also need to scan the completed form together with the KYC(know your customer) requirements which include your available means of identification (like: drivers' license, international passport, Nation ID card and Voters card), any utility bill, recent passport photograph not more than three months, and you  should formally address an application letter to the office of the Director Of Projects, requesting Mobilesmart Solutions to set up a service on your behalf.


Finally there will be  other documents that will be attached together with the service order form you are asked to fill. Please ensure you download all the documents and review them carefully, all the documents are consider to be important and as such you are require to spend quality time with each of the document.

The documents include  a REVENUE SHARING TABLE, which explain how the revenue you generate from your subscribers will be shared; also you will find a user quick guide that will open you to the hidden potentials of this business, and of course your service order form which you are expected to summit with the documents requested above.