Read the report of one of our staff about sms shortcode revenue/market potentials.
Dear Reader,
My name is Wofai Ude, I am an infopreneur and Mobile Enterprise developer. I am currently working with Mobilesmart Solutions as a premium SMS service(SHORTCODE) developer, I held the position of the Director of Awareness from year 2012 till date. I had ran different mobile services and till date had been exploring the unlimited potentials attached to my understanding of the Premium Billing Messaging Solution which is commonly call shortcode. I had a vision to raise new generation mobile entrepreneurs and create and opportunity for willing minds to make earns through our vast ideas as made openly available by one of the foremost mobile content developers in Nigeria today.
In line with this vision to raise new and outstanding mobile content developers in our society thereby helping to minimize the problems posed by unemployment which resulting to different social vices, I had taking time to bring this opportunity to you. It is however important to note that my duty ends right after compiling and delivering this document to you via any available channel. You have a duty as well, to study it, not just studying it, but also to take an action as soon as you can. ENJOY IT.
If you think you don't need an extra source of income now, then just skip this and go on with your life without lacking anything in life.
This however is for serious minded people who will do anything they can to change their current financial being. Many though throw away opportunities due to fear yet others do same out of their stubbornness and negligence.
I had maintain different streams of income and I tried to study the pros and cons of each. Any business that is genuine and legitimate that can bring beyond 50% of net return at a targeted period is very hard to discover and often people who force themselves to unlock such potential ends up as victims of fraud and internet scam.
Though this has been going on, though people are now afraid to try out some internet and/or digital ventures, it is important to know that there are countless of business and investment opportunities which you are yet to discover or unfortunately may never do. The questions is why are we having guys like me who are raised from the crumbs initiated into the glorious world of the rich where every thing seem possible and every thought that proceeded from their heart are thoughts of greater assurance and possibility. These guys are never smarter than you are, but they had discovered secrets that you are yet to discover, or better than that, they got the same discovery you had but they decided to work on it and gave it a trial; but you did not, rather decided to sit back and watch with an expectation of a sorrowful end for those who had the courage to try.
You must have heard of GSM shortcodes often and often, so repeatedly that you had consider it a house hold term. Or this very term may sound so new to you, but others may even consider it familiar but not that paying interest to them. Nonetheless, some may feel that same old stuff, crap; Blah! Blah!! Blah!!! without ever giving it a trial.
While some, are still yet to consider venturing into the business. It is important to know that this is one of the best businesses in the world from which you can only invest once and guess what, the returns keep coming for as long as you want it and remain on it.
INVESTING ON SHORTCODES OR MOBILE CONTENTS IS NO SCAM, IT IS SOMETHING WE EXPERIENCE EVERY DAY AS WE USE OUR GSM PHONES. The funniest thing I discovered is that many people when they receive those sms shortcode text, this KEYWORD to this SHORT-SMS-NUMBER messages, they simply ignore and even delete them off their phones, they fill like, let me see how you extort me of my funds and credit, but the shocking truth is even if you response or not the shortcode operator make his money either ways.
Yes, they are still entitle to collect their monthly incentives from the network operators. Yes, the network operators often pay monthly incentive to those running service on their gateway and this happen every 30days of remaining on their list of Value Added Services(VAS) providers. They are fully aware that they had nothing to loose even if their target is to generate crazy funds through you. Let's assume they just decide to sit down and fold their arms doing absolutely nothing provided their service is ON and RUNNING the funds keeps coming.
Many kept on asking us the same question, weather or not the shortcode market is saturated, but there is always one answer, I.e NO ONE IS COMPETING WITH ANYONE HERE, though better results are determine by the amount of efforts inputted. I can never hide the fact that the more effort you put, the more chances of becoming a mega achiever in the business, though some people out there had confuse the thoughts of others, that doesn't change the fact that 99% of those who invest in this business get results by just applying the rules and ensuring that their service is regularly updated and running.
By keeping this in mind you had alongside played your role, the NETWORK OPERATORS owes their part on the monthly payment of this incentives benefits provided you are their VAS operator. The truth is, many who are already into the business knows this secret and they may never want to open up to you and even if you obtain the shortcode through them, they will be collecting the incentives without you knowing about it, rather they keep on telling you what you have to do to win subscribers and to secure your chances of making profit from the business.
A clear knowledge of the shortcode investment will really add an extra stream of income to your portfolio.
Think about it; what if you invest on a business that will be generating a sure N39,996 (thirty nine thousand, nine hundred and ninety six naira) in every given month which is a compulsory N9,999(nine thousand, nine hundred and ninety nine naira) as a legally acceptable incentive.
Let's now suppose you are fully accepted to run a mobile content service across the four major network operator and you are entitle to the N39,996 secure incentive and you only have to pay for the service once at: N25,000.
It is more like making between N35,000 to N40,000 monthly without labour and without fear of market change, increase in price, scarcity, saturation and even a market crash.
This is different from the money you will be making when people subscribe to your service.
THE QUESTION IS: WHY WILL THE NETWORK OPERATORS(like MTN, Etisalat, Airtel and GLO) PAY SUCH CASH INCENTIVES EVEN WHEN YOU ARE NOT SO READY TO EXPAND YOUR HORIZONE?
First they believe that people running Value Added Services(VAS) on their mobile gateway does so with the mind of billing GSM subscribers for the services they render thereby boosting their chances of recharge and top-up.
The Network Operators uses these shortcodes and longcodes to track their customer records, performance and areas of interest.
About 60% of the money you pay as subscription for your shortcode goes directly to the Network Operators' accounts, there by securing a chance for an investment on your behalf. This is the only reason they will allow you run a service on their gateway.
Every shortcode and keyword is consider as billing gateway and the shortcode owner automatically enters into a financial contract with the network operators thereby entitle for a monthly statement of transactions.
It is part of NCC requirements for major telecom operators that accept the operation of Value Added Services to render support in the form of incentives to shortcode investors in order to promote mobile enterprise development in Nigeria.
THE BIG PICTURE
To subscribe for a shortcode service, ensure your service is updated/running, sit back and expect monthly incentives from the network operators. Shortcode business is intended for those who desire to sell their contents and services to GSM subscribers only. You can liken it to when you decide to create an online store with the usually intention of receiving payment for your goods and service render via any available internet payment gateways.
Take an instance, like most of the days where you receive a message on your phone from a short digits number 33433 asking you to reply a word (or click a link) to either that same number or another short number.
Indirectly the owner of that code is trying to convince you to sign in to his service with a payment option of a regular deduction of credit from you mobile GSM number.
Now the question should be are you much comfortable with making just between N35,000 to N40,000 monthly, even if you are not labouring much for it, will that ever satisfy you. Let consider you have a home to run, a wife and one kid, a business you want to set up, siblings you want to assist and even a ride you desire to acquire. The truth is limiting yourself to these incentives alone may never get you anywhere, most especially when that is your only source of income.
Yes, I can admit that advertising and marketing your service involves a cost to guarantee success, but discovering and using the right channel is a very smart decision and always stand out to guarantee greater results.
Using Bulk SMS to run your campaigns and marketing is mostly recommended in the sense that when you send such campaign messages, the messages goes directly to the palms of GSM users. Yes, there are many means of marketing, campaign and/or advertising you services and offers, many from time past till date prefer the use of the conventional media, maybe they never sat to weigh their outcomes or may be they never expected shocking and outstanding responses.
IMPORTANT HINTS: Hundreds of people spend between N50,000 to N500,000 advertising in the local news media thinking that their products will be seen by hundreds of thousands of people, but only 2% of those persons get their result slightly as they intended.
If you are one of them, then there is this simple truth you must understand; except in situations where there is breaking news of national interest, hardly will you see 10,000 people giving interest on national media a day out of the 160 million Nigerians, isn’t that shocking?
Now let’s view this statistics briefly:
Less than 2% of Nigerians use the internet daily.
4% of Nigerians read newspapers daily.
9% of Nigerians watch TV daily.
19% of Nigerians listen to radio daily.
While over 60% of Nigerians use GSM phones daily for their communication
The remaining 6% neither use any of the above media.
We all can believe, that among all the communication devices we have today, the GSM phone is the most device the is carried around, of course that is the reason for it existence, every person that owns a GSM device carries it along right there at their arms, pauses, pockets and cases. I can never object the fact that most devices today has internet services for people who know how to use the internet, but that can never change the fact that this internet feature on your mobile device involves a cost and for you as the entreprenuer to have your service advertise on the internet also involve a cost, but sad enough that doesn't guarantee that people will access the page regularly. Even if you listed it on search engine, it will still take a while for people who search for certain keyword and items on the web to stumble at your page, what if they never get the right search keyword you used. However, it is important to note that most people fail because they refuse to sit back and weigh the disadvantages of each given alternative and innovation.
I had being in the MOBILE CONTENT MARKETING INDUSTRY for many years now, I had used different media, the social media(facebook, 2go, Whatsapp, twitter, and many other forum sites), I had tried the conventional media( radio, Television, Newspaper and magazines), the internet (via blogs and sites), the sign media (via Bill boars, banners, stickers, handbills and stickers). They all have one common weakness, someone must have to run after them and/or come to them before they can successfully sell you out.
Maybe I said this in adage now, see what I mean:
1. If your preferred advertising channel is the social media; then someone has to access your facebook page, add you in as his/her 2go friend, have your whatsapp number, and even have to get and access your twitter handle.
2. If then you rather decide to use the conventional media, someone has to tune a radio, tune Tv, buy newspaper daily to view, listen and read your adverts.
3. If you decide to use the internet someone has to first search for your url, enter the url just to see what you have to offer.
4. If you decide to use sign media and you go ahead to design and print a banner and paste it on a very busy location, don't forget is a very insignificant percent out of your targeted audience that will still access that location let alone of glance through it and then stand by to read and pick interest.
The question now is do they need to go through all this before they get knowledge of what you are offering? What if they decide not to, can they still lose? No, you can never lose something you don't know it exist. For you to win in any given business idea, you have to find a means to go to your audience and try out the best strategy of winning mind and given them a good impression and a reason to buy into your idea.
The use of SMS messages can give you all this and even more than you can ever imagine, SMS message are very fast in terms of speaking your mind directly to your potential clients, in fact for the shortcode business, it promote quick responses and there by increase you records of subscribers, someone can easily access your message and with that strong urge to respond to the message with that giving KEYWORD, one do not need to think twice before signing in to your service, this is more easy than you can ever imagine. With now over 160million GSM subscribers across the four major GSM network operators, when you have a catching, enticing, well oriented advertising message with a very go tactic, you can always win.
Our company is currently running a promotional offer that can help you realize your dreams and transform your current financial being. We had for a while review and discover the challenges faced by mobile enterprises, across the continent and the world at large, there is always one single cry, “I can't afford to pay for Bulk SMS, get as Many GSM phone numbers as I want after paying this much to have my service setup”.
At MOBILESMART SOLUTIONS and DillionWorld, our goal is to put you first and always on top of your rivals and for the past years in business, we had develop different projects, programs and offers that aim at making this goal realistic. When we mean aiming at making this goal realistic, we mean making sure that you never regret on any penny invested on us. All our staff at MOBILESMART and DillionWorld are also independent mobile content & value added services providers with a long time experience and outstanding performance, they work 24hours a day, 7days a week to ensure that your service is regularly furnished with up-to-date innovative features. With MOBILESMART, you are not working alone but rather your journey is among a multitude of skill programmers whose experience has change the lives of thousands out there.
My prayer is that, the major reason for writing this article,which is to impact your financial state positively will be fulfilled.
GETTING YOUR SMS SHORTCODE
Due to the current NCC(Nigeria Communication Commission) requirements, our package pricing has changed. Our prizes for setting up shortcodes are now fixed to a one-time payment.
Setting up your service within this period will guarantee you the chance of enjoying our FREE and UNLIMITED Bulk SMS including a GSM database of over 160million Nigerian phone numbers to ensure a successful shortcode campaign.
We had also review our subscription packages to bring down the cost of subscription as it is aimed at encouraging starters to venture into the business in a more flexible approach.
ENTIRELY SHORTCODES ARE CATEGORIZED INTO TWO GROUP, BASICALLY THE SHARED AND THE DEDICATED SHORTCODES, OUR SHORTCODE PACKAGES THEREFORE INCLUDE
FOR SHARED SHORTCODES
This goes for N25,000.
NOTE: The shared shortcode package mentioned above is entitle for just one keyword, therefore you are expected to run just one services on it
OUR DEDICATED SHORTCODES SUBSCRIPTION INCLUDE
1. Dedicated limited: which comprises of six keyword and with unlimited duration. The price for this package is N250,000 for 3 years.
2. Dedicated Unlimited: is ideal for big companies that has different and multiple brand of service(s), with this package you can run as many services as you can, and it last for a life time. The subscription fee for this package is N400,000.
No hidden charges.
FOR PAYMENTS PLEASE USE:
Contact: 08063396416 or onyesyn@gmail.com
customercare.1morerush@gmail.com
NB: before making any payment, please call, send sms or email us using the contact information above.
Requirements:
A sms shortcode request form ( from us after making the payment of N2,000). You will also need to scan the completed form together with the KYC(know your customer) requirements which include your available means of identification (like: drivers' license, international passport, Nation ID card and Voters card), any utility bill, recent passport photograph not more than three months, and you should formally address an application letter to the office of the Director Of Projects, requesting Mobilesmart Solutions to set up a service on your behalf.
Finally there will be other documents that will be attached together with the service order form you are asked to fill. Please ensure you download all the documents and review them carefully, all the documents are consider to be important and as such you are require to spend quality time with each of the document.
The documents include a REVENUE SHARING TABLE, which explain how the revenue you generate from your subscribers will be shared; also you will find a user quick guide that will open you to the hidden potentials of this business, and of course your service order form which you are expected to summit with the documents requested above.
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