Diamond Rush: Tools Everyone In The Marketing Industry Should Be Using

Doing digital campaigns requires a lot of skills and knowledge. Marketers are in constant battle to keep up with changes in digital channels as well as in people’s behaviour.

There are many tools available to help them master all channels, and we also use a lot of them. Here are some selected (but not the only) tools that are used every day.

Hootsuite/Tweetdeck:

Managing multiple Twitter accounts is (almost) impossible without 3rd party solutions like Hootsuite or Tweetdeck (owned by Twitter). We all have our personal Twitter accounts and maybe a company account as well + clients accounts (maybe more than 3 or 4). Having to log in and log out multiple times a day would be a full-time job. This is where Hootsuite or Tweetdeck help: these tools allow marketers to organize all their Twitter accounts in a single interface and monitor all those accounts from a single screen.

Google Analytics:

Monitoring website traffic is one of the tasks we really like to do. It gives us the information about the success of our campaigns and the results we’re achieving for our clients. Although there are many solutions like Google Analytics , there is no solution that beats its options. We like its integration with other Google tools and great performance tracking options, which help us to show our clients that digital marketing brings results.

Buffer

Have a lot of content you find useful and want to share it with your friends and followers across multiple networks? You don’t want to share it all at the same time but throughout the day? And in most cases you don’t have time to take care of it?
That’s where Buffer helps. You can connect it to multiple social media profiles, create your own publishing schedule and just start adding the content to Buffer. It will automatically publish it at the scheduled time, so you don’t need to worry.

Mailchimp

Using email marketing is still one of the most important parts of the whole digital marketing. Having a solution that will save your time and help you create better campaigns helps marketers achieve better results for their clients. There are many available solutions out there, but we use MailChimp, for us and for our clients almost exclusively. Affordable pricing options, simple and very intuitive interface, and great articles that help you achieve better results are just some of the reasons to use it. And funny Chimp is always there to cheer you up.

Facebook Pages Manager

If you are working on a social media campaigns for your clients, you know it is crucial to monitor all channels almost 24/7. Of course, it is impossible to always be near your computer, so having a mobile solution is really important. Facebook has its own Pages Manager, a mobile application for iOS and Android that enables social media marketing managers to monitor clients’ pages on the go.

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